Digital Marketing and Analytics

Program Structure

Semester 1 – Foundations of Digital Marketing

• Introduction to Digital Marketing Concepts
• Marketing Strategy and Consumer Behaviour
• Digital Communication Channels
• Marketing Research Methods

Semester 2 – Advanced Digital Marketing Analytics

• Digital Marketing Analytics and Data Interpretation
• Social Media Marketing Strategies
• Search Engine Marketing and Optimization
• Customer Relationship Management

Semester 3 – Strategic Marketing Applications

• Data-Driven Marketing Decisions
• Digital Campaign Management
• Marketing Technology and Innovation
• Applied Marketing Research

Semester 4 – Research and Final Project

• Advanced Digital Marketing Topics
• Marketing Analytics Project
• Professional Digital Marketing Applications
• Master Thesis / Final Research Project

Career Opportunities

Graduates of the Digital Marketing and Analytics program can work in digital marketing, data analysis, business strategy, and communication sectors. With expertise in online marketing tools, consumer insights, and analytical methods, graduates are well-prepared for careers as digital marketers, marketing analysts, data specialists, or brand strategists. This program provides opportunities in companies, advertising agencies, technology firms, and consulting organizations.

Why Choose This Program

The Digital Marketing and Analytics program provides students with advanced knowledge of digital strategies, marketing technologies, and data-driven decision-making. Students develop skills in analyzing customer behavior, optimizing campaigns, and creating effective digital solutions. The program combines marketing principles with analytical approaches. Graduates are equipped to contribute to modern business growth and digital transformation.

Contact Information

For further information, please contact the admissions office at:
Phone: +358 29 445 8990
Email: hakijapalvelut@uef.fi
Address: University of Eastern Finland, Yliopistokatu 2, 80100 Joensuu, Finland