BI-Luiss Joint Masters in Marketing programme

Program Structure

Semester 1 – Foundations of International Marketing

• Marketing Management
• Consumer Behaviour
• International Business
• Research Methods

Semester 2 – Advanced Marketing Strategy

• Global Marketing
• Brand Management
• Digital Marketing
• Market Analytics

Semester 3 – Applied International Marketing Research

• Strategic Marketing Projects
• Cross-Cultural Marketing
• Innovation and Markets
• Research Project Development

Semester 4 – Research and Final Project

• Advanced Marketing Topics
• International Marketing Research Project
• Professional Applications
• Master Thesis / Final Research Project

Career Opportunities

Graduates of the BI-Luiss Joint Masters in Marketing programme can work in international marketing, brand management, and global business development. With expertise in marketing strategies, consumer behavior, and international markets, graduates are well-prepared for careers as marketing managers, brand consultants, or business specialists. This program provides opportunities in multinational companies, marketing agencies, international organizations, and global industries.

Why Choose This Program

The BI-Luiss Joint Masters in Marketing programme provides students with a comprehensive understanding of global marketing practices and international business environments. Students gain expertise in strategic marketing, consumer analysis, and cross-cultural management. The program’s international structure ensures that graduates are prepared for careers in global marketing and business leadership. Graduates are equipped to contribute to innovative marketing strategies worldwide.

Contact Information

For further information, please contact the admissions office at:
Phone: +47 464 10 000
Email: info@bi.no
Address: BI Norwegian Business School, Nydalsveien 37, 0484 Oslo, Norway